Introduction:-
E-commerce platform is one of the most widely used platforms of current time. Everyone uses e-commerce websites for their business. So, don't you think of some place where you can find tools for e-commerce platforms and that platform is none other than magento.
Magento is a place which consists of Php properties which are being used in designing and creating the e-commerce platform.
Magento came into use from the year 2008 on 31st march by varien and developed on zend framework.
There were a lot of companies and brands who were using e-commerce platforms already by this time. Big shot companies like Nike, Adidas and so on already have their online website where they are selling their products.
Acquisition of Magento:-
Adobe has already done its acquisition with Magento by acquiring Magento in 2018 for the value of $1.68 billions for boosting its business in terms of designing websites as Magento was doing a great task in this industry with their skilled employees.
This acquisition was even quite helpful for Magento as well as this helped Magento develop into the enterprise market.
As per the data revealed by LitExtensions in-house data 2020 it has been said that magento is among top three platforms where merchants have migrated the most but the store users for magento is still quite limited.
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Importance us Magento:-
Magento is quite a useful platform for the people who want to take their business to an online platform as this platform provides you with open-source tools to build a website for your business and creating your own store with the help of Magento is completely free.
Magento provides following features to its users which are as follows:-
- Product Management: It is important for a business to have a proper management of the products it is being sold.
- Category management: In this it provides you category wise management of your products which further simplifies customer search.
- Inventory Management: It helps you in managing your stock and inventory by regular updates of sell and available items.
- Client account: It helps you by properly providing details of the client account as per the business needs for processing their order.
- Customer support: It helps you in providing customer support systems like proper chat systems and all.
- Payment gateway: It helps you in accessing various payment platforms and bring them up to your website.
- Search technology: It provides you tools for search technology at your website.
- Promotional and marketing tools: It helps in accessing various promotional and marketing tools as well for your website for the purpose of increasing the sell by collaboration with social media apps like instagram and so on and showing them up on both your social account page and website page.
Therefore, Magento is helpful in creating an e-commerce platform which is quite important in today’s time.