Meta is one of the parent companies of both Facebook and Instagram social media apps, and has recently introduced a new advertising policy on gambling. To run any type of advertisement to promote gambling and online gaming, it is compulsory to request in the written form by filling out a form.
Big firms like Meta and Google play a crucial role in dismantling the fast-growing illegal gambling in India. For an ad, you need to apply for written permission from Google and the Meta campaign. In this article, we will discuss the Google gambling ads and the policy issued by Meta and Google to run ads.
What Are Google's Gambling Ad Policies?
Google's gambling ad policies are the rules and regulations that prohibit Google from promoting gambling. It will restrict those ads that will harm, provide false information, or are illegal. The important Google gambling ad will target the audience, and prevent google ads from minors and vulnerable individuals.
Another policy of the gambling ads policy is, the ads are not restricted where gambling is legal. Apart from that, the advertiser gets a Google Ad certification from Google, which means that they have the right and fulfill the legal requirements to add ads on Google.
Understanding the Policy Changes
Here, we will provide the information about the policy changes
Gambling ads will be allowed in specific approved countries
It means that only 55 approved countries are allowed with ads, and the rest will not be available to them. Despite that, by obtaining a certificate, you can still legally promote your games, and have a license from an appropriate authority, like Google and Meta, in a country.
To promote online gambling and social casino
Some important certifications and approvals are required to promote online gambling and social casinos on online platforms. In fact, social casinos have no required real cash, which is why it is less risky and have a higher chance of approval for promoting online patterns. Social casinos are like standard gambling, and it is a great source of fun and entertainment. Social casinos serve as an online casino, and users have gained great experience.
Separate accounts should be created for social casinos are needed for countries for specific groups
Due to some technical and legal reasons, Google has decided to divide the two countries where casino and gambling ads are allowed. If you want to allow your ad related to gambling, then you need to make an account on these two groups.
Conclsion
Allowing ads on social media and social media apps is generally restricted; some will get permission and certifications if a promoter requests from Meta and Google. If they have some legal certification will also work to promote is ads related to gambling and Casinos. Eventually, you can consider a legal permission rather than certification, because certification is allowed only in targeted areas.
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